This world is becoming more and more of a visual marketplace. As everyone progressively taps into visualizing who they are, the most important part of you and your business is to make sure your Brand Identity is strong enough to stand out.
Your brand should communicate what your business stands for.
3 important steps to consider in your brand:
A strong logo.
A color scheme and look/mood that reflects you.
Smart use of marketing to speak to your target audience.